It’s the year 2022 and industries are flourishing with ideas that will shape their future. Today, digital marketing continues to take the front row and it is expected to grow rapidly. What is it for the companies and how can they adapt to the changing technology? Although we can agree that it is necessary for firms to change according to the improvements, it is also important to let them know of the challenges and how they can overcome them in their own way. In the current technologically advanced world, it is crucial for firms to stay up to date on the latest marketing trends and strategies.
Smart Circle is one of the most popular firms that provide full-service marketing experience and also marketing services to their clients. The firm was started in 1981 and since then there has been no going back. Along with the huge changes that catered to the needs of the businesses, the firm understood the process and turned to face-to-face marketing which changed everything. Even though most of the firms were bound to digital marketing due to rising cases in the pandemic times, they were not disturbed by any of it.
What are the values they implement?
It is crucial to understand the values that a firm is focused on. Smart Circle has been leveraging its expertise, connections, and highly successful customer acquisition campaigns that helped them to drive sales and it in turn increased the brand recognition and value. They are known to create tailor-made marketing strategies according to the needs of their different clients. Their unique approach today has made them a leading broker of outsourced sales.
How are they different?
Unlike firms that are still continuing with the traditional marketing sales, the company started face-to-face marketing to strengthen its client base. This type of brand interaction is the only way to satisfy people and their dire needs in times of pandemics. Now, here are the activities that come under F2F marketing;
- Door-to-door sales.
- In-store demos in outlets.
- Trade show booths.
- Promotional activities in crowded places.
These activities are still widely appreciated by a larger audience and it gives them confidence in the brand. Their work does not stop here; they are also committed to providing engagement between the brand and its clients. This core principle has taken away most of the issues that were pertaining to the marketing process and they were able to bring out the best possible solution for all their clients according to their requirements.