If you are developing food & beverage brand, probably you have heard of SEO, SEM & even social media marketing. However, do you have any idea what happens if they work all together for creating the integrated digital strategy to develop your brand?
If you are not using digital branding today, you are actually missing out on some important tools, which can increase your brand awareness, distribution, visibility, and much more. Not very sure what this plan will look like? You must check out Talking Rain CEO and know about his basic digital marketing plan for emerging beverage brands.
Looking for your checklist? Get a little idea of the digital marketing strategies that will help to develop your food & beverage brands. Thus how will your brand include social media in your strategy?
- Place the product in some popular contexts: Whether it is reinventing recipes to focusing the health & environmental benefits of the production process, make posts and campaigns including your product in relevant discussions with your target visitors.
- Quality photography: One of the studies found out that there is the strong connection between number of pictures on GMB & search performance. You need to know that businesses with higher photos will get higher search or maps views. They will appear in direct & discovery searches. These photos can get posted by the staff or customers.
- Encourage the user-generated content: You need to encourage your audience or followers to tell their experiences with food and beverage products through photos, reviews and other ways. This encourages the stream of content, builds brand relationship as well as makes it very interesting for the potential consumers.
- Take benefit of evolving social ads: Make use of the sophisticated targeting algorithms & innovative formats that will optimize spending & attract qualified leads in sales funnel.
Create Distribution Strategy
Decide the primary role of the location in marketing strategy. Location must reflect place where product will be manufactured, place it’s stored and distributed. All these elements, whereas they may appear tedious, play an important role in marketing professional’s campaign, as the marketing professional should consider moving their product from a particular location to another and how much it will cost your company.
Local SEO for food business is an amazing practice that will increase instant search visibility in the regional areas. It’s the best way you can build the internet presence and attract higher customers from the relevant local searches.