Ronn Torossian has helped establish such notable brands as L’Oréal, Walgreens, and JetSmarter as integral components of not only popular consumer culture, but in the lives of countless people as the founder, president, and CEO of 5WPR one of the country’s largest independent PR firms. We spoke with Ronn Torossian about his accomplishments, lifestyle, and advice for future moguls like himself as someone who has proven his versatility and expertise across entrepreneurship, marketing, and PR.
A company’s biggest mistake is trying to become something it isn’t. When your image fails to align with consumers’ expectations, the integrity of your brand is shaken and your customers’ trust is broken. Ronn Torossian from your roots sends mixed messages to your audience. Companies need to recognize their limitations and maintain their identity and authenticity.
Knowing your strengths and your core customer is essential to building a successful business. Know your limits, too. Creating meaningful connections with target consumers is the key to cutting through distractions on social media. Share relevant and helpful information. How can you get them to stop scrolling and interact with you? Consumers should know where they can purchase your products, not just about sales and promotions. Businesses can let their locations create pages for local consumers to stay on top of events and specials.
Ongoing conversations are crucial because social media is most exciting when it is participatory. Ask questions and provide a forum for fans to discuss their interests. As the President of the United States communicates directly through social media, every company must use it to communicate directly to the public in an era where everyone is using it.
There’s no way to switch off work and personal time these days; they seem to meld together in many ways, for better or worse. Answering this is a very challenging task. I need to prioritize my daughters, followed by my business. Vacations and “off” time are important.