An email has become the main form of digital communication. Fast and very economical, email is a very effective marketing tool for developing and retaining customers.
The great email victory
Thanks to digital transformation, new forms of communication have emerged. Email or SMS are the most prominent examples. For the majority of people, using these types of messages has become a daily habit, whether in a personal or professional capacity. This situation has deeply affected more traditional systems. The drop in the number of paper mail due to the growth of dematerialized mail is inexorable. Between 2009 and 2015, mailings distributed fell from 15.9 million per year to less than 12.9 million.
Benefits of email marketing
If the email has much the same function as the traditional paper letter, it has supplanted its illustrious ancestor by providing innovative advantages that can be summarized in main points: Some easy to use email marketing tools are easily available online.
More than 90% of people have an Internet account all over the world. They have, on average, 2.1 mailboxes. The read rate for marketing emails is 22%.
Writing and sending emails is done in a few clicks. A company can create and save matrices in order to have a standard presentation. Thanks to the software corrector, you can write messages free of spelling errors.
An email has no character limit (unlike SMS). The email can be plain text; it can contain illustrations, tables, charts, etc. By including a link in his email, the editor can direct the reader to a video, to an online site page, to a newsletter, etc.
Due to the recording of all the electronic data that we have, we can establish performance rates at different stages in the life of an email (rate of reception, opening, reading, transformation
The cost of an email (design, production, sending, etc.) is quantifiable, as is the turnover it generates (conversion rate) is high.
Email is also a commercial weapon
Due to the great number of marketing emails that an Internet user receives in their inbox, a merchant must craft emails that are attractive and contain interesting information. Professional and commercial email, therefore, differs from person-to-person email by its design and purpose. However, the study indicates that only 35% of Internet users consider these emails to be relevant. This figure is on the rise, however. The desire on the part of marketing departments to personalize commercial offers, to target profiles, and to segment the database explains this slight improvement.