Till some time ago, anyone could appoint or refer to himself as a leader. With new platforms and the idea of digital media having undergone a rapid change in the last few years, in terms of its purpose and advantages, the role of leaders have changed. It is not just a leadership role but a participatory one too. Hence, a leader is expected to have multiple attributes and talents so that he or she can convert social media platforms into a beneficiary partner for individuals and businesses. Here are 5 must-have attributes:
- Active online presence: This is one attribute that is a necessity of course. A leader should have a wide online presence and that means he or she should be everywhere on social media actively. Regular posts on Facebook, daily tweets of Twitter, articles on LinkedIn, regular blogs and so on should be their regular work. They should also forever strive to increase their contact base by reaching out to new contacts on a regular basis.
- Editing and writing skills: Words, good and effective words, drive social media. Thus a leader should have journalistic skills as social media marketing is all about content marketing. Thus, the managers should have the ability to create content that is eye-catching and attracts traffic. Every major and minor social media campaigns and activities depend on the content and the words used. Hence, the ability to write clearly and expressively is a must-trait for any leader. A social media manger has to be like a gatekeeper or a filter who allows what is best for the business and sieves out what is not. It is not just writing that the leader should be good at but he should be adept at the art of writing. An able leader is one who can grab the attention of the visitor in that split second with great content.
- A good understanding and awareness: A leader has to be aware of trends, audience requirements and content across social media channels. There are many factors that are common within different social media platforms and there will be many that are completely different from one another. The leader should be able to navigate his way through smoothly.
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